Chanel Celebrates 100 Years of Its Iconic Fragrance Chanel No. 5.

21st May – Paris – To mark the 100-year anniversary of CHANEL N°5, the world’s most famous perfume.

CHANEL Nº5; It’s much more than just a fragrance. Avant garde, a revolution and a masterpiece. Chanel now celebrates 100 years of celebrity with CHANEL Nº5. CHANEL has convened inspiring voices from their fields to reflect on the under-explored notion of celebrity, in a new short film released today. Titled: Celebrity by, the film is the latest in a series of inspiring content from the House as it reflects on “100 Years of Celebrity” as N°5 reaches its 100-year anniversary.

Appearing in the film are celebrated actress and face of N°5 Marion Cotillard, distinguished ballet dancer and choreographer Marie-Agnès Gillot, Chinese fashion media icon Hung Huang, renowned psychologist Laurie Santos, esteemed former editor of Vanity Fair Graydon Carter, and international dance star Lil Buck. The short film represents a diverse range of disciplines and geographies from around the world, each speaker offers their unique perspective on how the notion of celebrity continues to shape and reshape culture, creativity, and society.

Created in 1921 by Mademoiselle Gabrielle “Coco” Chanel, the iconic fragrance that is CHANEL Nº5, a pioneer amongst many, and the first perfume to be imagined by a women, for a women – “Smell like a women, not a rose”.

Marilyn Monroe confessed she wore a few drops of Chanel following sleepwear. When asked, “What do you wear to bed?”, she famously replied “Just a few drops of No. 5″.

To celebrate this enigmatic fragrance’ 100th year anniversary, the French fashion house is also exploring a renowned history in a new episode of ‘Inside Chanel’ this series documents the cultural references and evolution of history behind one of the worlds most iconic brands.

As N°5 did not just transform the world of perfumery — but has inspired artists, photographers, filmmakers, writers and the public for generations — so CHANEL is taking the perfume’s 100-year anniversary as an opportunity to reflect on the new forces of celebrity that will shape the next 100 years.


The full film and individual videos are available to watch on